The advertisements in the Sunday newspapers throughout New York were all full page, and most of the page itself was blank. For a new business it was a strange strategy, but then it was a strange business, with a strange name:

God, Incorporated

In a single sentence, one of only two in the entire ad, it described the service it provided:

Absolute truth guaranteed,

for anything you need to know

The ad also gave the hours and location, but surprisingly, no other way to contact them. For anyone who wanted to find out more, they would have to show up in person.

On the first Monday, a few people did just that. The desperate and the ambitious. But the more they learned, the less they realised they knew.

Over the first seven days the benefits would ripple outwards. People were helped and lives were improved. But there were those who would see the business as something else. Something more sinister. Something not even God would want to put their name to, nor have anything to do with.

God, Incorporated

What truth would you pay to know?